CMS for online store must meet the following criteria
- Convenient administration. The less time and effort you spend to study the administrator panel, the formation of the catalog and adding information about products and services the more it will remain to attract customers and sales, so it is worth choosing a CMS with simple and understandable admin.
- Free to use. There is no need to pay a lot of money for paid CMS at a time when there are free solutions that are not inferior to them in quality and capabilities.
- Free add-ons and templates. If you are just starting a business on the Internet, it is not always advisable to spend significant funds to pay web programmers and designers. Instead, it is convenient to have at hand a set of ready-made and, importantly, free modules, plug-ins and templates that will expand the functionality and improve the appearance of your site.
- Customer Protection. To secure online transactions to pay for goods or services, a website should have tools designed to protect users’ financial and personal data.
- SEO suitability. The speed of the site, the absence of technical problems, additional plug-ins and extensions designed for internal search engine optimization for search engines Google and Yandex. Without taking into account these features to find the site pages on the Internet among others will be difficult.
- CNC function. The platform must provide the ability to create understandable for human URLs, ie have a function CNC (human-understandable URLs), or SEF (Search Engine Friendly URLs). Addresses of this kind are equally well and correctly indexed by search engines and easily understandable to people.
- WEB-analytics and sales analysis. Make sure that the chosen CMS has a built-in system that allows you to monitor key metrics on site visits and sales. This is a useful feature, even though the main indicators should be analyzed using specialized services Google Analytics and Yandex Metrica.
- Integration with 1C or import and export data. The engine, with the help of additional modules, allows you to form and fill the catalog of goods from 1C, as well as import and export files in Excel and XML-, YML-formats.
- Payment modules. The platform supports dozens of payment modules that allow you to safely and quickly pay for purchases online, including bank cards and electronic money Yandex Money and WebMoney.
- Loyalty programs. On the basis of plug-in paid and free modules on OpenCart you can form partnership, promotional and discount programs.
- Multilingualism. Language localization packages, connected to OpenCart, open the possibility to create versions of the site with information presented in different languages.
- Multicurrency. Another add-on will allow you to configure automatic updating and display of prices for goods in different currencies after setting the exchange rate.
Does CMS OpenCart meet these requirements?
The answer is unambiguous – yes, it does. OpenCart, even in the basic configuration, combines the functionality necessary for the successful creation of an online store, its filling, promotion and interaction with visitors.