To learn about the CMS features that are important for your business, you can start by looking at the basic features of a content management system. When choosing among different content management solutions and products, it is recommended to use a side-by-side comparison method. However, the main question remains: what are the most important features for such a solution?

User roles and content management based on them
In any content management system, different types of roles are provided. It is necessary to understand how these roles interact with each other to give each user the access rights to the system and digital content that he or she needs to fulfill his or her responsibilities. These could be, for example, organization-typical roles or roles for managing the application, performing tasks, and using application-specific functions, as well as resource-type roles, i.e., permissions that allow you to view and perform actions on content, including documents, sites, and templates.

Digital Asset Management
Content management systems like Oracle’s offer powerful capabilities to manage all of your digital assets and allow them to be utilized across a variety of marketing channels, including websites, marketing materials, email campaigns, online stores, paid placement in search results, and blogs. Such systems provide a single content center for all your assets. In it, you’ll be able to sort content into different repositories and collections, and create rules and workflows that define what is acceptable and where content can be used.

In any CMS system, it’s critical to set asset types, which define what information should be collected from the user creating an asset. Digital asset types define the user attributes required for such assets (files, images, and videos).

Content management in the cloud
It has been shown to be very important to move content management to the cloud to centrally store all content with the ability to access it from any device.

Files can be grouped into folders for routine operations: copying, moving, deleting – almost in the same way as in your on-premises system or architecture. Because all content files are in the cloud, users can access them from anywhere, including mobile devices.

Content Collaboration
When all of your organization’s content is in the cloud, it’s easy to share assets or folders by collaborating with others inside or outside your organization. Everyone you share content with gets access to the most up-to-date information – anywhere, anytime. Color-coding content accessed by other users and journaling that data allows you to track who worked on each specific item and when.

Web site creation
With content management solutions, you can create and publish interactive websites for marketing, reference and community building, quickly from concept to launch. The website creation process is fully executed in a single authoring and publishing environment with all content, collaboration and design tools.

Cloud-based solutions make it easy to start working on a website using standard templates, drag-and-drop components (WYSIWYG), generic page layouts and website themes. In this way, you can assemble a website from pre-configured standard blocks. Your developers can also design on their own with templates, themes or components to make your website make a unique impression.